WebJul 26, 1992 · DALLAS —. Before Michael Jordan, Mary Lou Retton and Bruce Jenner, there was Bob Richards, the first athlete to be featured on the front of a Wheaties cereal … WebMar 11, 2014 · Sales reportedly dropped 10% in one year. Wheaties was determined to reassert itself as the Breakfast of Champions. Choosing from over 500 candidates, the cereal company asked Richards to become their first spokesperson – a position he held from 1958 - 1970. Richards’ influence extended beyond a cereal-box cover. As …
Bob Richards, olympic pole vault champion, dies at age 97
WebMay 16, 2024 · Jesse Owens was the first African-American athlete depicted on a Wheaties box. The above cover is a reissue. ... Since the debut of the front cover depiction of Bob Richards, hundreds of athletes ... WebFeb 28, 2024 · Bob Richards, the only male two-time winner of the Olympic pole vault, who in the 1950s became a hero of American Cold War competition with the Soviet Union … kathey boo lancaster
General Mills 150 - Making Food People Love
WebJul 26, 2024 · In 1958, Olympic pole vaulter Bob Richards became the first athlete to be featured on the front of a Wheaties box. General Mills For … WebAug 1, 2009 · Bob Richards is a champion all-around athlete, a former holder of the Olympic pole vault record, the Olympic gold medalist in … WebMichael Rosenwald 3/1/2024. Bob Richards, an ordained minister who became the first athlete to appear on the front of a Wheaties box after he won two Olympic gold medals in the pole vault during ... kathey bailey